The Conscious Pet - Mostly Green

About The Conscious Pet

Dog food is changing. The best nutrition includes healthy proteins, fats, vitamins/minerals, and fiber; it doesn’t include artificial ingredients, animal meal, grains, or legumes which are all linked to health issues.

We’re rescuing local restaurant kitchen scraps, before they’re spiced or combined, and upcycling them into the perfect mix of nutrients for your dog. We power this process with clean energy, produce zero waste, and package it in a fully-compostable bag that you don’t have to freeze or refrigerate. You and your dog can sleep well knowing they’re getting the perfect nutrition while also reducing their impact on the planet.

Deliveries start the week of 6/27! Pre-order for your chance to win FREE deliveries for 3 months

DoggieBag Chicken & Pork 4lb

Deliveries start 6/27

A complete and balanced meal made from local, upcycled restaurant kitchen scraps.

No grains & legumes
No animal meal or byproducts
No artificial anything

Ingredients – Whole chicken, pork, *butternut squash, *cucumber, *celery, *parsley, whole foods vitamin/mineral blend. *Organic

$30.99 / month

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Be a Founding Investor in The Conscious Pet through Wefunder Today!

Dog Food Needs Help

Most dog food is still kibble made with animal meals & fillers, which are being linked to all kinds of health problems in dogs. The industry needs to shift to more nutritious foods and gently cooked is proving to be the best all around choice.

	Kibble	Frozen/Raw	Gently Cooked
Ingredients	Dreaded 4 Ds, unfit for humans	Usually clean ingredients	Upcycled restaurant kitchen scraps, no fillers or grains, and nothing artificial
Preparation	Highly processed	Risk of bringing harmful bacteria and pathogens into the home	Gently cooked to kill pathogens and increase bioavailability of amino acids
Nutrition	Cooked at insane temperatures, destroys nutrition	Nutritious, often still has fillers	Human-grade, real nutritious food
Servability	Easy to serve	Takes time to thaw out, then messy & wet	Easy to serve
Storage	Easy to store	Requires freezer space	Easy to store

Compare Gently Cooked to Kibble

Kibble	Gently Cooked
Dreaded 4 Ds, unfit for humans	Upcycled restaurant kitchen scraps, no fillers or grains, and nothing artificial
Highly processed	Gently cooked to kill pathogens and increase bioavailability of amino acids
Cooked at insane temperatures, destroys nutrition	Human-grade, real nutritious food
Easy to serve	Easy to serve
Easy to store	Easy to store

Compare Gently Cooked to Frozen/Raw

Frozen/Raw	Gently Cooked
Usually clean ingredients	Upcycled restaurant kitchen scraps, no fillers or grains, and nothing artificial
Risk of bringing harmful bacteria and pathogens into the home	Gently cooked to kill pathogens and increase bioavailability of amino acids
Nutritious, often still has fillers	Human-grade, real nutritious food
Takes time to thaw out, then messy & wet	Easy to serve
Requires freezer space	Easy to store

Upcycled Food & Sustainability

We’re a member of the Upcycled Food Association.

The Conscious Pet makes highly nutritious human-grade food for your pet. Rescuing scraps and excess food from local restaurant kitchens — before they’re seasoned and plated — just raw ingredients. We then mix it with additional animal organs, fruits, and veggies making The Conscious Pet Doggie Bag® a complete and balanced, nutritious meal that your dog will love.

We’re also a B-corp, or Public Benefit Corporation, ensuring we can care for the planet as part of our company charter.

Reducing the miles your dog’s food travels while reducing food waste is great for the planet! Your dog will love being a Conscious Pet, even if they don’t understand all the good they’re doing.

We’re a member of the Pet Sustainability Coalition.

We are sourcing all of our ingredients locally, supporting local farms and businesses. We use 100% compostable packaging and will run production with solar power using recycled solar panels.

Complete & Balanced Nutrition

It’s important that your dog food be balanced and complete. For this we teamed up with Nutrition-certified Vets to make sure every meal has all the nutrition your dog needs for a happy and healthy life.

Important Nutrients In The Food

Start with fresh ingredients from local restaurants.
Combine them in the perfect amount for your dog.
Add a small amount of any missing micronutrients from whole food sources.
ZERO added preservatives, grains, legumes, or inflammatory foods.
Gently cooked leads to higher bioavailability of some nutrients compared to raw.
Designed and sourced for carnivores like your dog.

Ingredients – Whole chicken, pork, *butternut squash, *cucumber, *celery, *parsley, whole foods vitamin/mineral blend. *Organic

Safety First, Second, & Third

The Conscious Pet founders have a background in human food companies with years of experience creating healthy, fresh foods meeting the highest standards of quality that exist. We work closely with the restaurants to ensure safe handling of all product that we collect. We then apply these standards to our manufacturing process and test everything to ensure complete safety for your pet. Our proprietary process kills pathogens and creates a shelf-stable product (no refrigeration required) that’s as safe to serve as kibble.

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Team

The Conscious Pet is a collaboration between Mostlygreen.life and Break It Down. Two successful companies in Austin led by experienced entrepreneurs.

Team left to right

Melanie & Jeff

Melanie & Jeff started Break It Down in 2009 and have grown the successful composting company for the last 12 years into a leader in resource recovery.
www.BreakItDownaustin.com

Mason Arnold

Mason Arnold started 6 companies prior — recognized in over 30 local, state, and national awards and has been featured in national press: WSJ, NY Times, and Entrepreneur Magazine. His previous company, Cece’s Veggie Co., achieved the #3 spot on the Inc 5,000 list as an award-winning, innovative fresh food company.

Jessica Kezar

Jessica Kezar has spent her career in CPG sales & marketing and was most recently VP of Sales at Cece’s Veggie Co. and instrumental in that company’s meteoric growth.
www.Mostlygreen.life

The Conscious Pet is a collaboration between Mostlygreen.life and Break It Down. Two successful companies in Austin led by experienced entrepreneurs.

www.TheConsciousPet.life

FAQ

How do I know the food is safe?

We come from a human food production background and the strictest standards there are. We apply our knowledge in food safety to this process, working with restaurants for proper handling and most importantly testing our product and facility regularly for pathogens and harmful components.

How do you maintain consistency? Does the product change week-to-week?

We are working with kitchens who make large quantities of the same thing for their customers. Every batch is going to be the same ingredients in the same proportions!

What is 'gently-cooked'? Why is it better?

We blend and dehydrate the ingredients through a precisely monitored low-heat process (140F-170F) that maintains nutrition of fats, increases bioavailability of amino acids, but kills pathogens; creating a nutritious, shelf-stable product that’s as safe to serve as kibble.

What all is in the food?

When any kitchen is preparing food, there are parts that don’t get used. Or ingredients that are only slightly used then discarded. We collect these parts before they’re combined with any spices or sauces, so there’s never any potential contaminants. We combine them in the proportions that are best for your dog’s health, their energy, and their poop!

Where can I buy DoggieBag?

Right here is the only place! We’re just getting off the ground and starting with the most direct way to get you the food – home delivery. We’re from Austin, are working with Austin restaurants, serving Austin residents. Local circular economy. If you’d like to find us in your favorite pet retailer, have them reach out to us!

Is it 'Complete & Balanced'?

Yes! Not all the ingredients needed for complete & balanced are available as restaurant scraps so we add just enough of a whole food supplement to round out the nutrition. As we dial in and find better ingredients that add the right nutrients from restaurants, we’ll swap those out.

How much do I feed my dog?

Feeding & transition instructions will come with your first order and are available here. Medium sized-dogs should be fed around 1 cup of food (around 3-4oz) twice a day, but real-world feeding can vary. At this rate one bag should last just over a week.

Is my dog's poop ok?

Some dogs need more transition than others. If your dog’s poop becomes too irregular or too soft, slow down the transition. It’s normal for a food change to cause some poop changes.

Why did my dog's pop change color?

The nutrition in this food is complete & balanced but also we didn’t use the additives that other foods use to make their poop color the same as humans. Based on the ingredients in DoggieBag you may notice a lightening of the stool for a while. This is normal.

Why do you say there's no grains or legumes?

In recent studies both grains and legumes have been tied to health problems in dogs. Our food contains only animal nutrition and fruits/veggies with some micro-nutrient supplementation. We never have any grains/legumes/artificial ingredients.

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